Doe Deere and Lime Crime

As everyone knows her as the Queen of Unicorns, Doe Deere has her foot in the makeup industry and her bright and bold hair colors show it. This is her story and how she made her own company called Lime Crime.

Doe Deere was born in Russia and spent her days growing up there until she was seventeen. Once she turned that age she moved to the US choosing New York as her first state in mind. Her dreams were to be a musician and that’s what she did, and now she’s moved onto Los Angeles. From the music industry she’s learned how to craft her career and marketing and even joked that she used to sell temporary tattoos when she was thirteen. From jamming with her band, she met her now husband who lives happily with her. Since then Doe has moved from music to the cosmetic scene.

Doe encourages younger women to follow their hearts and to do what they love to do and to tune into the universe. When she did that was when her company Lime Crime came to life. Her passion for makeup gives her hope and freedom to be and look like however she wants. She saw that makeup is usually in a dark color pallet and there weren’t many that had bright colors. Doe the decided to make her makeup colors bright and bold in hopes that other women want to free themselves too, and a lot do. She posted her makeup on ebay in 2004 and ever since then it’s been a major hit. It grew so big that in 2014 it was targeted by hackers and customer’s credit card information were stolen. Doe Deere had to increase her security and went and contacted all of her customers regaining their trust in here brand.

Lime Crime’s main focus is to see how they can change up the makeup game and how it makes you feel. Doe was mainly inspired by Kimberley Gordon and her company Wildfox. Their companies launched roughly around the same timeframe and they have a lot in common. Doe is proud that she’s had a great mentor like her and they both support each other’s brands.

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