How Online And Offline Locations Build Off Of Each Other With Fashion
While the internet has made it very convenient for people to do their shopping, there is still a market for brick and mortar locations. In fact, brick and mortar stores are not going anywhere for a while. This is why Fabletics has decided to expand to physical locations. There are advantages to shopping at physical locations of retailers. For one thing, people get a closer look at products they are interested in. When it comes to fashion, people get to try on the clothes that they want on Pinterest. This is not something that could happen with an online retailer. Also, people who shop at physical locations get to have the item that they purchased immediately, which is not something that could happen with online stores.
There are also advantages that Fabletics sees with online retailers. It is a lot easier to find a product online. Also, if a certain location doesn’t have a certain item, the online retailer may still have the product. All the customer has to do is order it. The product will soon be shipped to her. Fabletics is one of those companies that can benefit greatly from having both an online and offline presence. For instance, many people can go in and try a piece of clothing on in the store on Mall of America and then pay for it online. This is why Fabletics is expanding to the physical world according to Racked.
One of the reasons that people would love Fabletics is because it takes active wear and puts a unique spin on it. While athletic clothing in other stores tend to be rather bland and uninspired, Fabletics actually takes the time to come up with some unique designs in athletic clothing which inspires people to put together their own style. As a result, people get to enjoy their own look while working out. They could also wear these clothes out for a night. See: https://www.youtube.com/user/Fabletics