Jose Auriemo Neto: Revolutionizing the Real Estate Industry in Brazil and Beyond
Jose Auriemo Neto continues to transform Brazil’s real estate industry into a global triumph. In 2003, At just 27 years old, Auriemo Neto became the CEO of JHSF. Prior to taking over, he worked for the company since 1993.
JHSF began in 1972 with brothers Fabio (Auriemo Neto’s father) and Jose Roberto Auriemo, and two other partners. The company’s primary focus was the development of construction and real estate properties. With Auriemo Neto as leader, JHSF has expanded its brand to include fashion, luxury, and shopping centers.
JHSF and Auriemo Neto helped bring a major mall boom to Brazil. This boom included the development of Metro Santa Cruz, the first mall with a built in subway system, which made it easier for consumers to travel to and from the shopping center. A few of the other shopping centers developed by JHSF are: Metro Tucuruvi in Salvador, Cidade Jardim in Sao Paulo, and Ponta Negra Shopping Centre in Manaus.
In 2009, Auriemo Neto began JHSF’s first venture into the fashion world. He negotiated a deal to become exclusive partners with Hermes, Pucci, and Jimmy Choo. In 2012, he added another exclusive partnership–this time with Valentino. He launched the first Valentino and REDValentino stores in Brazil.
Eventually JHSF’s building developments grew to include luxury brands, like Fasano hotels, Catarina Fashion Outlet, and a luxury complex in Marginal Pinheiro. Under Auriemo Neto’s management, the company also developed an Iguatemi shopping complex, motor race tracks, and restaurants in Ponta Negra.
In 2012, Auriemo Neto beganone of JHSF’s biggest projects: building New York apartments. JHSF bought the property from investor Robert Haskell for 32 million dollars; his initial plan was to create a dozen apartments across 15 stories. However, in 2015, JHSF began creating a seven duplex apartment at 815 fifth Avenue. It’s 3,700 square feet with fourteen stories, and described as an art deco building.
As of 2017, JHSF is worth over 1.2 billion dollars and has property in Brazil, Uruguay, and the United States. Auriemo credits his success with “10 percent inspiration and 90 percent perspiration.”