Norman Pattiz, Broadcaster Extraordinaire

Recently, the Chairman of PodcastOne, Norman Pattiz and Tom Webster, the Vice President of Strategy at Edison Research, presented some results of advertising tests from five well renowned consumer brands.

This presentation showed the significant impact that podcast advertising had on the intent to purchase, brand recall, and recall of special messaging. The findings of the studies showed that

  • There was an increase in the number of listeners who mentioned a particular grocery item in the post-campaign from 7% to 60 % in the pre-study
  • There was increased product awareness from the pre-study to the post-study in the automobile sector, financial services sector, and lawn and garden products
  • The automobile sector received over 30% positive response with about 16% of respondents showing the likelihood of using a lawn or garden product.

Edison research conducted the studies on behalf of PodcastOne on different brands that are known and also those that are unknown. The studies ran a 4-6 week podcast advertising campaign which revealed that the audiences of the pre- and post-campaign studies were receptive to the messaging being presented.

The results justified the multi-tiered approach to measurement and integrated advertising. The studies had the objective of measuring the impact of podcast advertising on several key effectiveness measures.

Norman Pattiz is the Executive Chairman and Founder of PodcastOne which is known as a money-making media. With about half a century of experience in radio syndication, he is also the Founder of Westwood One, America’s biggest news, sports and entertainment, traffic and talk provider.

The company owns and distributes radio networks to NBC, CNN Radio, CBS News and many others. Pattiz also founded Courtside Entertainment Group in 2010, a company dedicated to quality programming. He launched PodcastOne in 2012 to meet the untapped needs in the audio on-demand industry. The company is currently being managed by popular personalities in media with over 200 popular podcasts. Learn more about Norman Pattiz:

He served under two American administrations in overseeing the American Broadcasting Board of Governors. He is widely associated for conceiving and launching radio and television services in the Arabic language to over 20 countries in the Middle East with a large audience of over 40 million listeners.

Pattiz was recognized for his achievements are is currently holds an award presented to him by the Library of American Broadcasting. Going by his achievements, Norman Pattiz should be regarded as a true player in the American broadcasting industry.